In January 2017, Canisius College launched a new brand coupled with a new website. Working in the Undergraduate Admissions Office, I held the responsibility of managing the Admissions web pages. Pre-launch, I carefully developed menus, content, buttons, and layouts to each page to serve the needs of pros
At Canisius College, I developed, designed, and created two monthly e-newsletters. The transfer student newsletter, Griff transfer, was marketed towards prospective transfer students who were in all stages of the recruitment and admissions process. The parent newsletter, Griff parent, was marketing towards parents of prospective freshmen and transfer students who were in all stages of the recruitment and admissions process. These newsletters were sent using Mailchimp.