Canisius College

Website

In January 2017, Canisius College launched a new brand coupled with a new website. Working in the Undergraduate Admissions Office, I held the responsibility of managing the Admissions web pages. Pre-launch, I carefully developed menus, content, buttons, and layouts to each page to serve the needs of pros

Canisius Home
The order of menu buttons was carefully selected based on the amount of traffic visiting each page.

 

Undergrad Admissions
Menus and buttons were added to the center of the main admissions pages to limit links and make information as accessible as possible.

 

 

Parents Page
The parent page was designed to make information easily accessible to parents of both prospective and current students.

 

 

Visit Page
I carefully designed the visit page to include links to all upcoming events as well as a link to the virtual tour, run by You Visit. The virtual tour is displayed on all admissions pages.

Newsletters

At Canisius College, I developed, designed, and created two monthly e-newsletters. The transfer student newsletter, Griff transfer, was marketed towards prospective transfer students who were in all stages of the recruitment and admissions process. The parent newsletter, Griff parent, was marketing towards parents of prospective freshmen and transfer students who were in all stages of the recruitment and admissions process. These newsletters were sent using Mailchimp.

Click Here to View Grifftransfer 

Click Here to View Griffparent

Transfer Newsletter Graphic

GriffParent Graphic